What you're getting
This isn't a half-built prototype. It's a fully operational platform with everything already in place.
The deal
Simple structure. We cover the heavy costs upfront while you get started, and you take home the vast majority of revenue. After 3 months, costs transfer to you, all mapped out clearly below with no surprises.
How it works day to day
Once you're set up, running a competition is genuinely straightforward. Full documentation is at docs.celticluck.com/basics/raffles
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Build it in the admin panel
Set the prize, ticket price, max entries, closing date and any bundle deals (e.g. 5 tickets for £8). The gateway handles payments automatically the moment someone enters.
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Set up the free postal entry route
Every paid competition must have a free route to enter by post. This is what keeps it a prize draw rather than gambling. Add your PO Box address to the T&Cs and make sure every postal entry gets logged into the draw with the same odds as paid entries.
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Promote it properly
Every post promoting a paid competition needs #Ad or "Paid partnership" upfront, a mention of the free entry route, eligibility (18+, UK only), closing date and a T&Cs link. This is a legal requirement under the CAP Code, not optional. Once you've got a template down it takes seconds.
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Run the draw
The platform has a built-in draw tool. All entries are pooled, a random winner is selected and the result is timestamped. Record it for proof. The draw shows the winner's name but for GDPR reasons, the safest move is to announce the winning ticket number publicly and contact the winner privately.
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Contact and verify the winner
Email them within 24 hours. Request name, address and phone number. Give 14 days to respond before redrawing. Check they are 18+, UK resident and not a restricted person. For prizes over £5k, ask for ID. Log everything.
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Make it content
A filmed prize delivery is one of the most shareable things you can put out. Social proof, trust and entertainment in one clip. It's what separates the platforms people believe in from the ones they don't.
Email — set it up properly from day one
Your email list is the most direct line to your audience. No algorithm, no reach throttle, just a straight shot to the inbox. Build it before you even launch.
Transactional emails
With Brevo, you must set up automatic entry confirmation emails (with ticket number, draw date and T&Cs link), draw reminders, winner notifications and fulfilment confirmations. These go out automatically but need to be configured properly first.
Promotional campaigns
With Brevo, you must set up regular campaigns including competition launches, urgency pushes, draw countdowns and winner announcements. Set up a dedicated email domain (e.g. hello@frcgames.co.uk) and build a welcome sequence for every new sign-up from day one.
On paid ads
Good news. You don't need any special licence just to run competitions or post organically. It only becomes relevant if you want to run paid ads.
Running the operation
Customer support
Set up a dedicated support inbox (e.g. hello@frcgames.co.uk). Respond within 48 hours. Common queries are predictable: entry confirmations, draw dates, cancellations. Template responses will handle most of it.
Refunds
Ticket purchases are non-refundable once a competition is live, as stated in the T&Cs. If a competition is cancelled before the draw, everyone gets a full refund. Chargebacks go through Nomupay.
Reviews
Google Reviews will come. Respond to every one, especially the negatives. Acknowledge, explain and offer to resolve offline. Never get defensive and never incentivise reviews as this is a CAP Code breach. If you want a Trustpilot account you would need to set that up yourself. It comes at a significant cost and is not something we found value in personally.
Staying on the right side of things
The compliance landscape for prize competitions in the UK is actually quite manageable once you know the rules. Here's what matters.
Policies to keep updated
Review every 6 months and whenever legislation or CAP Code guidance changes. We cover the initial legal setup and any future updates are yours to action.
One thing to sign
Before you go live, there is a licence and indemnity agreement to sign. It's not there to trip you up. It's there to protect both sides clearly.
What it covers
You are named as the promoter of record for all competitions. Celtic Luck is the software provider only. Prize fulfilment, compliance, advertising and consumer obligations all sit with you. Celtic Luck is indemnified against any claims arising from your operation.
Revenue share
The agreement sets out the licence fee percentage Celtic Luck takes, when it's paid and how everything is calculated. The rest of the revenue is yours. We'll also set out clearly what happens at the end of the licence: data, platform access and any live competitions.
Before you go live
Here's everything that needs to happen before the first competition launches.
- Sign the licence and indemnity agreement with Celtic Luck. Platform access starts here.
- Register your company and open a dedicated business bank account.
- Set up your email domain and social accounts.
- Set up Brevo: transactional emails and welcome sequence for new sign-ups.
- Set up a Royal Mail PO Box and plan how postal entries will be managed.
- Set up a support inbox and draft response templates.
- Read the CAP Code compliance guide and set up a content checklist for every post.
- Identify your first prize. A free community builder giveaway to get things moving (~£500, ideally gifted).
- Apply for RMG licence if and when you plan to run paid or boosted Meta ads.
- Begin Nomupay account application around month 2 with our support.